Solve for any variable — fill in two, get the third
Total Spend ($)
Impressions
CPM ($)
Compare spend, impressions & CPM across platforms
| Platform | Spend ($) | Impressions | CPM ($) | Cost / Impr |
|---|
Totals
Calculate effective reach from audience, impressions & frequency
Total Impressions
Unique Reach (people)
Avg Frequency
Audience context (optional)
Total Audience Size
Used to calculate % reach of total audience
Spend ($) — optional
Used to calculate cost-per-reach
Solve for clicks, CTR, or impressions — fill any two
Impressions
Clicks
CTR (%)
Cost layer — optional
Total Spend ($)
Target CPC ($) — optional
If set, shows required clicks & CTR to hit this CPC